There Is No Better Way to Attract Parents to Your School
Did you know that 83% of parents use social media every day?
Our technology is designed to target the exact type of parents you need for your school. We do this by targeting parents based on their online profiles and then motivate them to engage with you by actively registering their personal contact details.
If you are an educational institution that already uses Facebook or Instagram to attract parents, you will understand the power of social media. By using our technology, we can improve the results you achieve by connecting the behaviours of prospective new parents across multiple social networks, mobile apps and websites in a way that is automatically optimised so that you are able to fill the gaps in exactly the year groups you need.
Want to Generate More Meetings With New Parents?
Our approach ensures that new parents recommend your educational institution to other like-minded parents. This is important because word of mouth as we know it has changed as a result of our use of social media. In the past, parents had most of their conversations at the club, on the high street or at an event, but now because we are so digitally connected these conversations are happening online.
We Specialise in Helping You To…
Our technology will increase the number of parents attending your School Open Days.
Target Parents on Social Media01
Our clever blend of technology identifies and targets relevant parents for customers through social media apps and websites they use every day. The personalised targeting used by our technology means that schools can reach relevant parents wherever they are online.
Personalised Dashboard to Track Your Advert Performance02
Each school who works with us is given a personalised dashboard, where they can track any current and previous adverts they have run using our social media technology. The dashboard enables our customers to make key admissions and business decisions based on advert data and performance.
We Make It Easy to Track ROI03
We can track how many people have filled in a school's application form, so our customers are able to see exactly how many new parents we’ve been able to provide them with using our technology. This provides schools with an excellent return on investment.
Why Do Some Educational Institutions Appear to Not Struggle With Admissions?
The most forward-thinking and agile educational institutions use our approach to adopt far more intelligent ways of communicating with new parents outside of their network when that parent is right at the beginning of their search experience. They use our service to target parents throughout the year so they have a continuous stream of enquiries. That’s why we are trusted by some of the top schools in the country to get them the parents and pupils for their needs.
Maltman's Green School, Admissions
Maltman’s Green School is a forward thinking, insight led school. We use soccialy’s platform as its the most modern, trackable, data driven solution to increase pupil numbers. Soccialy’s smart technology uses social media and Google to identify and engage exactly the right type of parent, in the right channel and at the right time. Since adopting this digital approach, even during the COVID-19 pandemic, we have seen a healthy increase in enquiries for our school. Our marketing spend has now been channeled into this more targeted method with data available to monitor reach and impact. Highly recommended.
GEMS Wellington Primary School, Admissions
The process of establishing our needs and providing a solution was insightful. This new approach and new technology can reach the parents that we are unable to reach. For our school we saw this as an effective way to complement our own marketing efforts and improve registrations. The team were knowledgeable, professional, timely and gave honest feedback that would ensure the greatest success for our campaigns. A service I’d highly recommend to other Principals and school leaders
The May Open Morning had a visible increase in visitors and the campaigns have culminated in a 40% increase in parents attending our September Open Morning. We also noted that we had interest from a wider geographical area than ever before. It is hugely satisfying to be able to measure the success of the campaigns via hard data, as opposed to printed advertising where we haven’t been able to. At Lochinver House we very pleased with the way that School Open Day is able to use all the different Social Media platforms and Google. Its co-ordinated and targeted in a way that generates real results for schools and best of all its all managed for us!