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Zero-budget and easy ways to use social media to recruit for school organisation

Juggling various tasks, job postings, candidate resumes, and communication can be overwhelming. However, it’s possible to streamline the hiring process effectively with the right tools and strategies. 

Social media has become an invaluable resource for finding potential candidates. Platforms like LinkedIn, Facebook, and Twitter offer extensive networking opportunities and access to a wide pool of professionals. 

98% of employees use social media for personal purposes. With 50% posting about their employer online.

– Weber Shandwick Social Media Study 2022

By leveraging social media, you can search for candidates with specific skills or experience, connect with passive job seekers, and promote your job openings to a larger audience. 

Here are a few tips to make the most of social media as an HR Hiring Manager for a school: 

  • Optimise your job postings: Craft engaging and concise job descriptions that clearly outline the position’s qualifications, responsibilities, and, most of all, perks. Use relevant keywords to improve visibility and reach.
  • Actively search and engage: Use search filters and hashtags to identify professionals matching your hiring criteria. Engage with them by liking, commenting, or sharing their content to build rapport and establish a connection. 
  • Utilise LinkedIn effectively: LinkedIn is handy for professional networking. Join relevant groups, participate in discussions, and connect with individuals who possess the skills you’re seeking. LinkedIn is especially a gold mine for non-teaching roles and talent interested in changing industries.
  • Leverage employee referrals: Encourage your current employees to share job openings on their personal social media profiles and networks. Employee referrals often yield high-quality candidates more likely to fit well within your company culture. 
  • Maintain professionalism: While social media allows for a more casual and personal approach, remember to maintain professionalism in your interactions. Avoid any discriminatory practices and ensure your communication reflects your organisation’s values. 
  • Create a compelling employer brand: Develop a strong online presence for your school, highlighting its culture, values, and employee benefits. This will attract potential candidates who align with your organisation’s vision. 

By incorporating these strategies, you can effectively navigate the vast sea of social media and find the perfect candidate for your school organisation’s open positions. Remember to stay organised, prioritise your tasks, and use the available tools, like soccialy to manage the hiring process efficiently. Make an enquiry by contacting [email protected]